iCQ Level 2 Award in Digital Marketing Using Social Media (RQF)

Overview

The iCQ Level 2 Award in Digital Marketing Using Social Media (RQF) introduces learners to the essential knowledge and skills needed to use social media platforms as effective tools for digital marketing. | The qualification explores how to plan, implement, and monitor social media activities to support business objectives. Learners will develop an understanding of different social media channels, how to engage audiences, and how to measure the success of campaigns. | This course is suitable for individuals working in small businesses, marketing roles, or those looking to gain practical skills to promote their own business or services online.

Units & Modules

To achieve the qualification, learners must complete units totalling 6 credits. Example units include: | - Understanding the Principles of Social Media within a Business Context | - Using Collaborative Technologies | - Using Social Media to Engage with an Audience | - Principles of Marketing and Promotion using Digital Media | - Understanding Search Engine Optimisation (SEO) for Online Marketing | - Measuring the Effectiveness of Digital Marketing Activities

Assessment

The qualification will be assessed by a portfolio of evidence. Your personal assessor will conduct monthly meetings via Teams to review and develop your progress towards the qualification. | All assessments need to be passed, and each will directly assess the knowledge, skills and behaviours of the qualification.